I'm Nick. I help Seed to Series B healthtech teams get to market and build pipeline that lasts. I set the strategy, then build the engine that runs it: positioning, demand gen, SEO and AI search, lifecycle, and automation. Senior leadership this quarter, not after a nine-month CMO search.
16 years in healthtech and B2B SaaS. Platforms, providers, devices, and payers.
15 → 2,900+
Ranking keywords built for a B2B healthtech SaaS (Bambi, Semrush peak)
1,200+
Keywords showing in Google AI Overviews, up from zero (Bambi)
+150%
Patient bookings in six months, with 68.6% lower cost per lead (Harrison Healthcare)
$1.5M
Revenue in six months from a medical device launch (Broda)
HealthTech and healthcare GTM
The gap
01
Clinicians, ops leaders, compliance, and finance all get a vote. Generic SaaS playbooks stall in the second meeting.
02
Six to nine months to hire and $280K+ a year fully loaded. Meanwhile the board wants pipeline this quarter.
03
Founder-led sales got you here. It won't get you to Series B. Someone has to own the engine.
A fractional healthtech CMO closes the gap: senior leadership now, and a working engine your future full-time hire inherits instead of rebuilds.
Most fractional CMOs hand you a strategy deck. I own the number: the plan, the pipeline, and the systems that produce it. Built for how healthcare actually buys.
HealthTech results
The platform, the providers who buy it, and the devices they prescribe.
B2B healthtech SaaS
15 → 2,900+ keywords
Fractional CMO since early 2024, running demand gen, SEO and AI search, content, events, lifecycle, and RevOps. Went from zero to 1,200+ keywords in Google AI Overviews.
Read the story →Medical device, B2B to DTC
+100% organic traffic
Led a 2021 rebrand and new ecommerce launch. Organic traffic doubled to about 11K a month and the audience grew more than 50x to about 27K.
Read the story →DME channel GTM
$1.5M in 6 months
2023 product launch through the DME channel. Revenue up 20% and MQLs up 23% year over year. Grew the team from 3 to 12+ and managed a $4.5M+ budget.
Read the story →NEMT provider, New Jersey
+150% bookings
150% more patient bookings in six months, with cost per lead down 68.6%.
Premium NEMT, Austin
Live in 3 weeks
Launched from zero in three weeks. Zero to 16 five-star Google reviews, and page load cut from 25 seconds to 0.15.
Book a 30-minute GTM review and leave with the two or three fixes that matter most.
Book a GTM reviewHow it works
Days 1 to 30
Positioning, funnel, and tracking audit, a competitor and AI search scan, and a 90-day plan you can run with or without me.
Days 31 to 120
Ship the quick wins, stand up the demand engine, and put reporting in place so the board sees pipeline, not activity.
Ongoing
Month to month, typically 30 to 40 hours. I own the number until you're ready for a full-time hire, then hand them a working engine.
FAQ
Owns go-to-market end to end: ICP and positioning, the demand engine, and the revenue systems behind it. I set the plan, run it, and report the pipeline numbers every month.
Most fractional CMOs hand you a strategy. I own growth: the plan, the pipeline, and the systems that produce it. Call it fractional CMO, head of growth, or GTM lead. The job is the same.
Typically 30 to 40 hours a month, with a weekly working session and async in between.
Yes. I lead them, or replace the ones that aren't pulling their weight.
Usually within two weeks.
